How Bulk SMS Marketing Helps Business Engage Customers?

Summary: Adding bulk SMS marketing to business makes you accessible to a wider number of customers and generate more leads. It helps you improve communication and strengthen customer engagement leading to long-term benefits. SMS Marketing is an omnichannel strategy that Allows for cross-platform communication conveniently and affordably. The blog explains some facts, benefits, and tips related to SMS marketing.

Undeniably true common truths about customers and SMS marketing are that:

ü  Everyone loves shopping more and spending less

ü  People want to save hugely while shopping

ü  Customers like to receive promotional textsHow SMS Marketing is helping small and medium businesses?

ü  Quick and clear call-to-action

ü  Increase in online/ offline traffic

ü  Better brand awareness, recognition

ü  Improved offer/ coupon redemption

ü  Strengthened customer engagement

ü  Improved business-customer interactions

Have you noticed all these business benefits of SMS marketing have something in common? What’s that?

Well, all these benefits increase revenue to a significant extent. Isn’t it amazing?

Business Benefits of SMS Marketing

Out of all well-established marketing solutions, Bulk SMS marketing is one that is highly affordable and faster.

An undeniably true fact is that small business owners are always searching for a marketing strategy that is reliable and affordable.

Reaching a maximum customer base in a little investment is the main idea behind every single marketing campaign being developed by small business owners.

So, there are some sure-shot reasons that are responsible for the clear win of SMS marketing over other marketing solutions.

SMS messages are not annoying as the customers are free to either read it or delete it without reading.

Unlike apps and push notifications, SMS messages so not require mobile data and moreover, customers do not need to have internet connectivity to receive and read the message.

As long as the customers wish to receive business communication and are registered with the business, you can reach them efficiently.

SMS marketing such as bulk SMS allows for two-sided communication. That means businesses can get conversational with the prospects rather than just sending them marketing updates.

Bulk messaging allows businesses to reach customers by sending promotional messages that they actually read and responds to.

The easy to afford marketing method gives businesses an opportunity to engage with customers and getting them to take quick call to action.

What Else You Need to Know About SMS Marketing

So, you now that bulk SMS marketing is affordable, effective, efficient, and undeniably result-oriented solution to reach prospects and promote business. But do you know you have to do it right to attract more customers and drive maximum sales.

Focus on customer engagement by interacting with the new prospects effectively while listening to the older ones.

Value your older clients equally while focusing on attracting new customers. Always remember that acquiring new customers cost more than retaining the existing ones.

Engage your customers with your brand by establishing real connections and listening to their product-related queries.

SMS Marketing TIPS & GUIDELINES: How to Get it RIGHT

Now you know the impact of Bulk SMS marketing on your customers, it’s time to know how to do it right to retrieve desired outcomes. Let’s understand the tips to utilize very single bit of bulk SMS marketing to take the business to the next level.

Ø  Make Visually Inspiring Messages

We all know SMS marketing as a text message but do you know that businesses can utilize it beyond texts and make it more inspiring via visuals. The fact associated with visual messages is that they are more memorable and convincing.

By adding visual elements in the text messages, businesses can attract and engage more customers. Including emojis, images and a bit of visual flair in the text makes it more appealing.

Ø  Add a Sense of Urgency

SMS is unquestionably a perfect platform for sharing time sensitive business information with customers. It’s an ideal channel to communicate a discount offer or seasonal deal that is expiring soon so that people can respond quickly.

A great advantage of bulk SMS marketing is that people read text messages within first few minutes of the receipt. So, it assures that the business message gets read by the wider audience in minimum cost and time.

Ø  Run Timely SMS Campaigns

Timing is significant when it comes to SMS campaigns. It can make or break a campaign. Bulk messages may engage tons of customers, but it’s vital to send message on a right time to the right customer.

Not only the marketers need to send bulk SMS at the right time of the day, indeed they need to pay attention to holidays too. Align your text messaging calendar to the upcoming holidays for getting optimal results.

Ø  Add Links for Quick Action

Don’t expect users to type up long URLs to get to your website. A quick and clear call to action can make it easier for customers to reach the website easily. Share a clickable link in the promotional messages to direct customers to the desired destination.

It’s the prime responsibility of the marketers to make sure that the whole process to the prospect to the website is straightforward and that it takes as little as possible.

Ø  Think Beyond Promotion

Business use SMS marketing for promoting the product or services, but you can utilize it to share important information that your customers may find useful. Develop text messages to help your customer with information they want.

If you share business-critical information, your customer will value you more and keep in contact for longer, sometimes forever.

SMS marketing is a great way to convey business messages to the customers via bulk SMS service. All you need is a reliable bulk SMS service provider and a right marketing strategy to reach effectively to the audience. Focus more on developing powerful Bulk SMS campaigns and you will definitely get success in achieving the desired business goals.