Email Marketing is Still ALIVE & Important for Your Business

Summary: Small and medium business firms are continually struggling to promote their product to a large audience considering the time and budget constraints. Email marketing plays a crucial role in empowering SMBs to reach global customers and spread brand awareness. The post summarizes how email marketing and bulk SMS help small businesses in product promotions while sticking to time deadlines and budget limitations.

With the advent of multiple communication channels, email marketing has become an obsolete way to reach customers.

Do you really think that? If so, then you need to rethink about it.

Email marketing is still one of the most effective communication channels. Despite the prevalence of chat applications and mobile messengers, email marketing is still ruling the world.

The overall number of global email users is expected to grow to 4.48 billion in 2024. Regardless of how small your brand is or which part of the world your audience is based at, you can reach them where they are in a fraction of a second.

The statistics mentioned above prove that if you are not using email marketing for promoting your business, you are certainly missing out the opportunity to connect to a significant audience base.

There might be an astronomical volume of talks and discussions about social media, tweets, likes, and shares, but it doesn’t advocate that emails are becoming any less valuable.

There are approximately 306 billion emails sent and received each day globally in 2020, and this overall volume is forecast to grow over 333.2 billion by 2022.

Facts About Email Marketing

ü  Emails deliver a strong return on investment.

ü  Emails with personalized subject-line generate 50% higher open rate (Yes Lifecycle Marketing, 2017).

ü  Email marketing is used by 9 out of every 10 marketers for distributing content organically (Content Marketing Institute, 2019).

ü  81% of businesses rely upon email marketing for customer acquisition (Emarsys, 2018).

ü  80% of small and medium businesses use email marketing for customer retention (Emarsys, 2018).

ü  Adding short videos to business emails will increase the click rates.

Every single investment made in the marketing strategy must be worth it. If you are a small business, you have to be extra sensitive in choosing the marketing method to reach your target audience effectively.

How Can Small Businesses Make the Most from Email Marketing?

Email marketing is perhaps a great way to improve your brand value as it allows communicating with the existing and potential customer directly.

Small businesses have the advantage to reap benefits from bulk email marketing as customers are more flexible in their approach towards SMBs.

Moreover, small businesses can build trust with customers more quickly than the large corporations who find it quite challenging to connect with smaller communities.

The best practice to follow while communicating with your customers via emails is that you must sound as honest, open, and transparent as possible.

Before the customers opt-in for subscription, be sure to tell them what they can expect in the newsletter in terms of content and business updates.

Focus on getting more customers to subscribe to your newsletter, and make the overall subscription process easier. Don’t ever try to add too many steps or making it fancy.

Internet is a competitive place with so many businesses vying for customer attention, so use email marketing wisely.

Email marketing allows you to use your regional expertise for promoting the brand by understanding the customer's pain points and providing a custom solution to their problems.

Developing a strong reputation as a regional expert through emails can help to cement stable customer relationships with the customers, and it's unquestionably vital for your business.

Email marketing can do wonders for your business if you use powerful tactics to promote your brand to the right audience in the right direction.

Email Marketing is Time & Budget Efficient

Small businesses often experience time, and budget constraints and bulk email services are the best way to overcome these limitations positively.

Even a simple email campaign that drops flyers into the customer mailboxes can be costly for small businesses. You will have to spend additionally on designing and mailing cost. Moreover, the entire procedure right from planning to mailing can be time-consuming.

Email marketing, on the other hand, is ultimately cost-efficient as it doesn't involve additional costs such as designing, or printing. So, you can prepare an effective email campaign instantly without spending must time and money.

Designing an efficient email campaign is not difficult or complicated. You can use bulk email plan from a reliable service provider.

In addition to email marketing, you can also combine two communication channels proficiently to reach your customer base. You can use bulk SMS services with email marketing to effectively promote your product to existing and new clients.

How Can You Measure Email Marketing Success?

Measuring the email marketing success rate can help marketing teams in designing more effective campaigns for future promotions. Several metrics can help you measure the success of your email marketing campaign.

Make sure that your emails and newsletters are developed for all screen sizes. Customers can open and view the newsletters on smartphones, tablets, and laptops for better efficacy, positive outcomes.

How Email Marketing Matters? Final Words

Emails marketing is a useful promotional technique to spread words about the brand and its product(s) or services. Keep your customers informed and stay ahead of your competitors with all the business updates at various stages.

Now when you are familiar with the benefits of email marketing for your business, it’s time to take the right action and reap maximum rewards.

While sending emails to your audience, do not forget to personalize the message and subject line as effectively as possible to make it appear compelling.

For a more robust marketing campaign, combine emails and bulk SMS service altogether as it can prove to be a boon for your small business.