Your Go-to Guide to WhatsApp Business API Account 2022 - 2023

 



WhatsApp brings two different business communication channels for businesses to enable them to interact with their customers as per the size of the business. The post explains about WhatsApp Business for small businesses and WhatsApp Business API account for medium and large organizations.

Global popularity of WhatsApp application has opened many marketing opportunities for businesses. If reports are to be believed, WhatsApp is leading the messaging channels with nearly 100 billion messages delivered each day. With the growing usage of WhatsApp messaging application, companies are discovering the power of WhatsApp marketing.

If you are new to WhatsApp Business, here’s a complete guide to help you understand the newly introduced marketing channel. WhatsApp Business is a free-to-download mobile app that small businesses can use to share marketing messages with prospects.

WhatsApp Business for Small Organizations

WhatsApp Business application allows you to connect with your potential buyer for non-promotional purpose. In addition to this, small business organization use WhatsApp Business to answer their customer’s queries.

Though WhatsApp Business is an ideal promotional platform for small businesses and startups, it doesn’t mean that it’s not meant for medium and large corporations. To enable these business firms to connect with their customers WhatsApp brings WhatsApp API.

WhatsApp API for Medium Business & Enterprises

Medium size businesses and large companies can use WhatsApp APIs to create chatbots that can be used multi-purposely. Companies can provide customer support and can send notifications using WhatsApp Chatbots.

In case you are not aware with API, it is an Application Programming Interface that allows two different apps to Interact with each other. When you are sending message from your phone or checking whether on phone, you are actually using an API. 

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